Psychological and cultural insights Essay Example | Topics and Well Written Essays - 3000 words

Psychological and cultural insights - Essay Example The binary nature of the ethnic perception has created two distinct cultural segments â€Å"the east and the west†. The segments are not only geographically separated by political borders but are also diversified in terms of psychographic nature of the residing people ((Luo, 2008). On a geographical perspective, the western countries include the nations like the UK, USA, France, Germany, etc and on contrary the eastern countries encompasses Mainland China, India, UAE, Thailand, etc. Although the geographic distinction is quite apparent, however, that is not the only rationale for diversity of perception. According to The Hofstede Centre (2015), the cultural practices vary largely across national borders. The people bear different psychological profile and engage in different social practices, which is a clear reflection of psychographic diversity.Eng and Bogaert, (2010) mentioned that the psychographic profile of an individual largely influences his perception of a particular stimulus. To put it simply, two individuals belonging from different cultural background is most likely to react differently to a same stimulus. This theory stands corrected in the Watson and Wright’s (2000) study of ethnocentric consumer behaviour. A consumer’s perception of a particular brand is largely influenced by his ethnicity. His country of origin and his cultural background plays a major role in deciding the perceived value of a brand. This is mostly because of the fact that an individual designs his perception based on his surroundings.

Summary chp.25-emergence of the us-american history Term Paper

Summary chp.25-emergence of the us-american history - Term Paper Example But he could not keep up with this policy and soon sent a special envoy, Sumner Welles, to encourage Machado, the oppressive president of Cuba, to resign in 1933. Machado was replaced by Ramon Grau and later by Colonel Fulgencio Batista. His regime was immediately accepted by America leading to favorable trade agreement. In 1939 Mexico nationalize all foreign owned oil companies. This infuriated the American oil interest and demanded them back asking Roosevelt to use military force if necessary. In 1941 the issue was solved when Mexico and America agreed on a fixed amount of compensation. While the relations with Latin America remained agreeable, the same was not true for Asia. In September 1931, the Japanese army stationed in Manchuria seized control of it. Following Japan’s success, America invoked the Stimson Doctrine. The idea of Greater East Asian Co-Prosperity sphere was also generated by Japan. A similar idea was also circulating in Europe, Germany, and Italy. Adolf Hitler came to power in 1933 based on the promise to improve the economy of Germany and to increase its role in the world. Benito Mussolini of Italy also expressed his wish to expand Italy. In response to the increased tension in the world, in August 1935 the congress passed the Neutrality act of 1935 which prohibited the sales of arms and munitions to any nation at war. On October 3, 1935, Italy invaded Ethiopia. Roosevelt announced America’s neutrality on the issue and denied the sale of war supplies to either side. However, the non-war trade continued between Italy and America. On May 9, 1936, Italy annexed Ethiopia. In March 1936, Germany occupied Rhineland and in July a civil war broke out in Spain. Roosevelt again proclaimed America’s neutrality on the issue. Congress passed the Second Neutrality Act forbidding loans to countries at war. Roosevelt easily defeated Landon